This product is ideal for grey, super-lightened or de-coloured hair. The violet pigment in the shampoo aims to tone down unwanted yellow in light blonde or streaked hair. The no yellow shampoo is recommended for use on blondes with hair colour levels 9 & 10 for optimum results.

The no yellow is made in Italy with carefully sourced ingredients. All ingredients are cruelty-free and were not tested on animals.